Choosing a domain name is one of the most important decisions you’ll make for your business. Not only does it affect your branding, but it can also impact your search engine rankings. When it comes to selecting a domain name, there are two main types to consider: SEO domains and brandable domains. Using seo expired domains can be an effective way to improve your website’s search engine optimization and increase its online visibility. In this article, we’ll discuss the differences between these two options and help you determine which one is better for your business.
What Are SEO Domains?
SEO domains, also known as exact match domains, are domain names that include keywords relevant to your business or industry. For example, if you sell blue widgets, you might choose a domain like BlueWidgets.com. The idea behind an SEO domain is that including relevant keywords in your domain name can help improve your search engine rankings.
In the past, SEO domains were highly valued for their ability to rank well in search engine results pages (SERPs). However, search engines like Google have since updated their algorithms to place less emphasis on exact match domains. That said, having a keyword-rich domain name can still provide some SEO benefits.
What Are Brandable Domains?
Brandable domains, on the other hand, are domain names that are designed to be memorable, unique, and catchy. These domain names are typically more creative and may not include any keywords related to your business or industry. For example, a brandable domain name could be something like HooptyDoo.com.
The idea behind a brandable domain is to create a memorable and unique identity for your business. Brandable domains are typically more versatile than SEO domains, as they’re not limited to a specific industry or product.
Which Is Better for Your Business: SEO Domains or Brandable Domains?
So, which type of domain name is better for your business? The answer depends on several factors, including your industry, your target audience, and your marketing strategy.
If your business operates in a highly competitive industry, an SEO domain might give you a slight edge in search engine rankings. However, keep in mind that having an exact match domain is no longer a guaranteed way to rank well in SERPs. In fact, Google has explicitly stated that they do not give exact match domains any special treatment in search rankings.
On the other hand, if your business operates in a less competitive industry, or if you have a unique product or service, a brandable domain might be a better choice. A memorable and unique domain name can help your business stand out and make a lasting impression on your target audience.
In addition, brandable domains are typically more versatile than SEO domains. With a brandable domain, you’re not limited to a specific industry or product. This can be especially beneficial if you plan to expand your business in the future or if you offer a wide range of products or services.
Tips for Choosing a Domain Name
Whether you choose an SEO domain or a brandable domain, there are a few tips to keep in mind when selecting a domain name for your business:
- Keep it short and simple: Your domain name should be easy to remember and easy to spell.
- Avoid hyphens and numbers: Hyphens and numbers can make your domain name more difficult to remember and can look spammy.
- Make it unique: Your domain name should be distinctive and memorable.
- Consider your brand: Your domain name should reflect your brand identity and values.
- Check for availability: Before you commit to a domain name, make sure it’s available and not already registered by someone else.